Original RESearch
WHAT THE DATA SAYS ABOUT HIGH-PERFORMING EVENTS
Commissioned studies and first-party research.
Original Research
Less Mindless, More Meaningful: What AI Is Actually Taking From Event Work
THE CENTER and mpi
OCT 2026
Original Research
Event Performance Landscape in the Age of AI
THE CENTER · CONDUCTED BY FORRESTER CONSULTING
sep 2026
Event Performance Landscape in the Age of AI
original Research
THE CENTER · CONDUCTED BY FORRESTER CONSULTING
SEP 2026
ORIGINAL RESEARCH
3 Key Barriers to Building Audience Trust According to 900+ Marketers
Skepticism, shallow engagement and privacy limits: what 901 marketers say stands in the way.
VICTORIA AKINSOWON
JUN 2026
ORIGINAL RESEARCH
How Venue Sourcing Is Changing in 2026: Data From 1,650 Event Planners
Engagement is now the measure of success, and planners are sourcing differently because of it.
MIKE FLETCHER
MARCH 2026