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Best practices

Practitioner Guidance, Playbooks, and Expertise

Frameworks and practitioner guidance you can put to work this week.

Three diverse people, including two women and a man, attending a conference with smiles.

How to Measure the Event Metric Most Teams Are Missing: Trust

BEST PRACTICES

VICTORIA AKINSOWON

JUN 2026

3D text 'RETURN ON INVESTMENT' on a desk with a blurred laptop and office supplies.

How to Prove Event Value (and Why ROI Matters More Than Ever)

BEST PRACTICES

MIKE FLETCHER 

JAN 2026

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How to Make Event Sustainability Real and Measurable in 2026

BEST PRACTICES

THE CENTER

Event ROI

One email per release. Roundtable invitations when seats open. Nothing weekly; nothing from sales.

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