Smart Monday · IMEX America · 60 minutes
Less Mindless, More Meaningful: What AI Is Actually Taking From Event Work
Most event teams use AI to create content. Only 26% say it has delivered a significant improvement. This panel maps event work across five levels of AI involvement, from fully human to fully automated, so you leave knowing which of your team's tasks to hand over first.
When
Mon 12 Oct 2026 · 2:30–3:30 PM PT
WheRE
Islander H, North Convention Center · IMEX America, Las Vegas
HOSTED BY
MPI
FORMAT
Moderated panel discussion
Leave with
The task-level map and a 90-day worksheet
SPEAKERS
The Center is run by Cvent's research and content teams and works with independent partners, including Forrester Consulting. Every release says who did the work.
Mike Dietrich
VP Cvent Center for Event Insights
Courtney Stanley
Moderator
Jesse States
VP, MPI Consulting
What we'll cover
Five levels of AI involvement. From work that stays fully human to work that can run without supervision, and where each type of event work sits today.
Mapping your own team. How to place your tasks on the ownership model and spot the ones ready to hand over in the next 12 months.
The skills that come next. What event teams need to build for a workplace where AI does part of the work.
"If you can't say what a successful event would have changed, you're not measuring ROI. You're measuring attendance with extra steps."
After the session
The full report, Less Mindless, More Meaningful, publishes the same day, with the complete task map, the ownership model and the scoring sheet to run with your own team. The Forrester study the panel draws on, Event Performance Landscape in the Age of AI, is available now.
Also at IMEX
Six short talks at the Cvent booth, 13–15 Oct