REACH & ENGAGE
Attract and convert larger audiences with captivating, insight-driven experiences.
This isn’t a return to normal. It’s expanding our reach and engagement like never before. With no choice but to ‘go virtual’, pivoted programs realized unprecedented and unparalleled growth based on ease of audience accessibility. As we transition to a reality where all event types and formats are possible, we must leverage a healthy mix of different event formats, and match them with the appropriate event type, to serve outcomes at any stage of the customer journey
WHAT DOES REACH & ENGAGE MEAN?
As we transition to a reality where all event types and formats are possible, the shift in strategy requires us to create a healthy, dynamic mix of different event formats, and match them with the appropriate event type to serve reach and engagement opportunities at any stage of the customer journey.
THE RETURN TO NORMAL
A NEW ERA OF EVENT GROWTH
The average event registration grew 25% when compared to pre-pandemic data, with some companies reporting even greater growth (Forrester 2021). As companies plan a hybrid future, maintenance of audience growth through digital experiences will be a key focus.
SOLUTIONS THAT REACH & ENGAGE
Reaching new audiences and engaging attendees starts with end-to-end event technology.
Use Cvent’s Event Marketing and Management Platform to:
- Launch beautifully branded and personalized attendee experiences
- Customize dynamic registration paths that quickly convert registration
- Automate promotional communications to fit event offers in with your existing marketing strategy
- Connect audiences to content and each other no matter their location, on desktop or mobile applications
- Deliver higher production values that mesmerize audiences
GERBER TECHNOLOGY
“From a global business perspective, being a virtual event – especially in this time – allowed us to have a much broader reach…We reached more countries than we’ve ever been able to before and we also reached more decision makers.”
- Aimee Heuschkel, Director of Marketing Creative Services
CONTINUE TO BUILD AN AGILE, SCALABLE PROGRAM...
REACH & ENGAGE
Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences.
ACTIVATE DATA
Transform event engagement data into insights that quickly convert into revenue potential.
CREATE YOUR EXPERIENCE
Discover the building blocks you need to craft engaging experiences across your total event program.
LET'S CONNECT
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences, and measure and analyze results.