Calculate the ROI of your external event

See the potential return on investment of your external event, whether hosted or attended, with this easy-to-use ROI calculator.

Calculate ROI

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ROI CALCULATOR

INVESTMENT

Tracking the costs associated with your external event is the first step to calculating its ROI.

Just add your costs in the fields on the right. Don’t worry if you don’t have the exact figures – even estimates can be valuable in determining the ROI of your event.

Direct Costs

Direct costs are linked to a specific event. They include expenses like venue, travel, accommodation, food & beverage, AV, entertainment, and marketing costs. Direct costs are usually 90%+ of total costs.

Indirect Costs

Indirect costs are often shared across multiple meetings and events and may include event technology, shared labor expense, legal and accounting, and opportunity costs.

Indirect costs are usually <10% of total costs.

Direct costs are expenses that can be directly connected to a specific event, or element within an event.

Indirect costs are expenses involved with maintaining and running the overall program, department, etc.